With the increased attention being put on technology, and the decline of the modern economy, there are a lot of corporations that are choosing to engage in virtual trade shows like that of the INXPO solution, as a way to save money. These shows emulate the real thing. The only difference between a virtual trade show and a traditional physical show is the fact that the show takes place in cyberspace. The primary advantages of engaging in virtual trade shows are:
- Reduced costs
- Smaller entry fees
- Connect with targeted leads
- Increase brand awareness
Money is one of the number one things that stop small businesses from being able to market their businesses the way that they want to. Virtual trade shows are a great way for smaller corporations that usually are unable to afford to participate in larger physical shows, to have the opportunity to showcase their products. Big corporations usually spend a lot of money to be involved in physical trade shows. Not to mention, these corporations have to be willing to travel from one show to the next in order to find leads. With virtual trade shows, there is no traveling, and the costs associated with setting up a booth are minimal.
Smaller Entry Fees
Exhibitors will not have to be exuberant fees in order to be able to engage in a virtual trade show. Physical shows can cost upwards of $100,000 or more to participant in. Attendees to these shows will also have to pay money in order to attend the event. Virtual shows have small entry fees that businesses have to pay, and little to no entry fees for individuals who wish to attend the show. The average costs for a business to engage in a virtual trade show is $3000-$5000.
Connect With Targeted Leads
Leads are the primary thing that drive small businesses, especially businesses that do most of their dealings with their customers over the internet. With virtual trade shows, attendees are able to interact with you. They can send you messages relating to the products or services that you offer, and also sign up for your mailing list.
With virtual trade shows, you also have the ability to see who visits your booth and the amount of time that they remain at it. Obviously, people that linger around your booth have some interest in the products and services that you offer. You can obtain their information, and add them onto your lead list, possibly allowing you to convert the interested patron into a paying customer.
Increase Brand Awareness
One of the biggest gripes that small business owners have is the fact that not enough people know that their brand exists. With virtual trade shows, you will be able to inform the attendees of your brand, and the different product and services that it offers. Getting your companies name out in front of the public eye is the best and perhaps the only way to increase the amount of revenue that your business receives. If people are unaware of your businesses existence, you cannot expect them to want to purchase anything that you have to offer. Virtual trade shows allow you to get your brand’s name in front of the right type of people, at the right time.